counteradvertising

counteradvertising
/ˌkaυntər'ædvətaɪzɪŋ/ noun
advertising aimed as a reply to a competitor’s advertisements

Marketing dictionary in english. 2015.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Counteradvertising — Marketing.about.com defines counteradvertising as, “Advertising that takes a position contrary to an advertising message that preceded it. Such advertising may be used to take an opposing position on a controversial topic, or to counter an… …   Wikipedia

  • counteradvertising — n. * * * …   Universalium

  • counteradvertising — ˈ ̷ ̷  ̷ ̷ ¦ ̷ ̷  ̷ ̷ ˌ ̷ ̷  ̷ ̷ noun Etymology: counter + advertising : countercommercials herein * * * n …   Useful english dictionary

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”